HDS Appoints Jack Steen as General Manager of Revenue

We are excited to announce the appointment of Jack Steen as our new General Manager of Revenue. With over two decades of experience in logistics and supply chain management, Steen brings a wealth of expertise to the role, having most recently served as National Business Development Manager for Coles Group.

With a strong track record in revenue growth, strategic partnerships, and operational excellence, Steen’s leadership will be instrumental in expanding HDS’ market presence and reinforcing its commitment to sustainable, customer-centric logistics solutions. In this role, he will oversee all revenue-generating strategies, including sales and customer engagement, as HDS accelerates its expansion in the Retail Delivery, Less-than-Truckload (LTL), and Linehaul markets.

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“We are thrilled to welcome Jack to the HDS leadership team,” said Jordan Muir, Co-CEO of HDS. “His extensive experience in the logistics sector makes him the ideal candidate to lead our revenue strategies as we continue to innovate and expand. One of the key factors in Jack’s decision to join us was our world-class IT platform. His expertise will help us further enhance our technology, proudly developed here in Melbourne.”

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During his tenure at Coles, Steen played a key role in securing major contracts and expanding the company’s presence in the refrigerated and fresh produce sectors. Prior to that, he served as National Transport Operations Manager at Lactalis Group, where he led strategic initiatives that enhanced operational efficiencies and optimized network design, resulting in significant cost reductions.

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“I am excited to join HDS and contribute to its mission of delivering exceptional logistics solutions across Australia,” said Jack Steen. “When I first learned about the business, I was blown away by what the team has built—offering customers an unprecedented level of insight into their freight movements. This level of transparency and control is something I haven’t seen from any major industry player, and it will be a game-changer. I look forward to working with the team to drive growth and maximize adoption of this cutting-edge technology.”

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HDS remains at the forefront of sustainable logistics, offering real-time inventory tracking, customizable delivery solutions, and energy-efficient storage facilities. With the addition of Steen to the leadership team, HDS is well-positioned for continued growth and innovation in the cold chain logistics industry.